Okiki Podcast Episode 37: Where Marketing and Tech Collide with Roshni

I connected with Roshni through LinkedIn and she was interested in being a guest on my podcast. I was curious to learn from another fellow marketer who had been in the industry ahead of me and I definitely learned a lot!

Roshni is a trusted marketing leader with 15 yrs of progressive experience helping companies bring brands and products to market. Having started her career working on top consumer brands on the agency side, she has built her reputation by bringing creativity and strategic insights to leading global technology companies such as Microsoft, Sony & Kobo. Most recently, she has built out Marketing teams & brands at domestic technology leaders, Juice Mobile, Thinking Capital, Benecaid and Foxquilt, and has started her own consultancy, specializing in Marketing Strategy, Planning and Communications.

CORE AREAS

| Global & national brand and product launches & lifecycle management

| Product, Category, Brand Planning & Marketing

| Communication strategies inc. promos, B2B, retail, sponsorships, digital, PR, Advertising

| Sales & MarComm toolkits

| Customer acquisition, Lead Generation programs & CRM

| Forecasting & budgeting

| Multi-agency management

| Team building, leadership, mentoring

RECOGNITION

| Chartered Marketer, Canadian Marketing Association, 2018

| Synthesios Top Canadian Marketers to Follow on Social Media, 2017

| DX3's Top 100 Digital Marketing Pros, 2014 & 2015

| Microsoft's Women of Microsoft, 2014

| Marketing Mag`s Top 30 Under 30, 2013

| Sony Ericsson's Global Select Award, 2012

SUBSCRIBE TO THE PODCAST HERE:

Believe in your skills
Find what segment in the workforce has an opportunity and what are their obstacles.
The Health Tech segment is blooming and it will get bigger.
Have clear customer objectives.
If your just starting: try to get clients and people on board.

Contact Roshni:

https://www.linkedin.com/in/roshnimichelle/

https://twitter.com/roshnimichelle

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