Using innovation to create successful brands with Ben Quattrini- Special Edition Episode

With the re-openings happenings, there is a renewed interest and opportunity for tourism and the revitalization of the downtown core in cities. Now more than ever retail stores will have to use disruptive innovation in their marketing, branding and launching strategies in order to survive in today’s current economic climate.


Ben Quattrini uses a style of retail relatively new to Saskatchewan by using pop-up shops as a way to bring new concepts to the market and figure out what is the best business to start. This method has led to successful ideas for the Saskatchewan and Western Canadian market.


Through this approach, he along with his team have created several successful brands.

The Shoppe is a brand that carries specialty ice creams and gourmet candy from all over the world.


The Boutique provides emopeds or electric mopeds, where are essentially a type of electric scooter for adults and youth that can be taken all over the city in the downtown core.


Benjamin Quattrini is a Venture Capitalist. Ben owns multiple businesses including The Shoe Boutique, The Boutique, The Shoppe and many more! Ben was born and raised in St. Catharines, Ontario. He has experience in a variety of industries, including automotive, dental, gaming, and entrepreneurship. Ben’s goal is to have 25 brand products that are developed and sold in 2021.

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Ben’s Brands:


The Shoppe: https://theshoppe.io/

The Boutique: https://theboutique.io/


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Fiyin Obayan is the founder of Okiki Consulting, where she helps business owners communicate their personal brand or company brand stories through video content, in order to communicate to their target audience.

 

She has been participating in video storytelling for 9 years starting with her previous Myspace Channel, and to her personal YouTube Channel. As an entrepreneur, She has learned to develop that skill for the social media and now specialized in using it for the LinkedIn platform. Through posting regular content from September 2019, She has gone from 1000 connections to 8000 connections on the platforms and gained clients and she wants to empower others to do the same.

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